To the Folks at Twitter: Use Trademarks to Monetize Your Traffic

I just read an article on a packaging blog that mentions how companies are adding their Twitter ID on product packaging. I agree with the article’s conclusion that it’s a smart marketing move that allows a company using this strategy to stay in touch with customers. Pepsi, for example, added “twitter.com/pepsiraw” to its Pepsi Raw beverage packaging.

Here’s an idea for the folks at Twitter, who have been criticized for not monetizing their customer base. Try licensing your trademarks to companies who want to add the Twitter ID to their product packaging. After all, you own the Twitter trademarks! You can license the brand name and logo for premium royalties, in my opinion.

I ran a quick search and found six live trademarks federally registered to Twitter.

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