Vote For Your Favorite Shape Trademark

My research has led me to a somewhat exotic area: 3-D product shape trademarks. These are rare but powerful forms of intellectual property. They are usually reserved for product shape designs that have iconic characteristics. Their rarity suggests that the average company does not typically invest as much in product design as they should.

Here are some famous shape trademarks I have come across over the years.

Which one is your favorite? (Mine is the fish-shaped cracker)

Iconic Product Shape Trademarks
Iconic Product Shape Trademarks

Note: The product image is followed by the issued trademark.

7 thoughts on “Vote For Your Favorite Shape Trademark

  1. They’re all iconic, but my vote goes to the VW Bug for probably having the most impact on baby boomers like myself.

  2. This is an extremely interesting subject. On one hand, there is an increasing number of trademark registrations for the shapes of bottles and other packages, on the other hand, the European Trademarks and Designs Office and other Trademark Offices (such as in Mexico and Israel) have been rejecting trademark applications for the distinctive shape of objects, such as tools, machines and food.

    On the other hand, there is the question to whether its is valid to register as a trademark the three dimensional shape of an object that is also protected by an industrial design patent or registration, valid or expired, given the conflict with public domain.

    • Arturo, thanks for the insights. As far as I can tell, in the U.S. there is no barrier to getting a shape trademark and a design patent, so long as functionality is not a barrier. Apple received several design patents in addition to the shape trademark for the iPod.

  3. Pingback: 2010 in review « Business Law in the Big Bend

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